Effective Date: November 18, 2025

Last Updated: November 18, 2025

Zenith Vital Wellness LLC (“Zenith Vital,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, share, and safeguard your personal information when you visit our websites (www.zenithvital.com and dna.zenithvital.com), purchase our products, or use our services.

1. INFORMATION WE COLLECT

1.1 Information You Provide

We collect information you provide directly to us, including:

Account Information: Name, email address, password, phone number, and communication preferences
Purchase Information: Billing address, shipping address, payment card details, and purchase history
Genetic Information: DNA test results, genetic data files uploaded from third-party services (23andMe, Ancestry, MyHeritage, Living DNA, Family Tree DNA), and genetic trait reports
Health Information: Health questionnaires, wellness goals, supplement preferences, and dietary restrictions
Customer Support: Communications with our support team, feedback, and survey responses

1.2 Information Collected Automatically

When you access our services, we automatically collect:

Device Information: IP address, browser type, operating system, device identifiers, and mobile network information
Usage Data: Pages visited, links clicked, features used, referring URLs, and interaction with our emails
Cookies and Tracking Technologies: We use cookies, pixel tags, and similar technologies to enhance user experience and collect analytics

1.3 Information from Third Parties

We may receive information from:

Payment processors for transaction verification
Analytics providers for website optimization
Marketing partners for promotional activities
DNA testing partners (LifeDNA) for genetic analysis services

2. HOW WE USE YOUR INFORMATION

We use collected information to:

Process and fulfill orders, including shipping and payment processing
Provide personalized DNA analysis and genetic trait reports
Recommend supplements and wellness products based on your genetic profile
Send transactional communications (order confirmations, shipping updates, account notifications)
Provide customer support and respond to inquiries
Send marketing communications (with your consent)
Improve our products, services, and website functionality
Prevent fraud, security breaches, and other prohibited activities
Comply with legal obligations and enforce our terms
Conduct research and analytics to improve genetic insights (with de-identified data only)

3. GENETIC DATA SPECIAL PROVISIONS

3.1 Ownership and Control

You retain 100% ownership of your genetic data. We act solely as a processor of your genetic information to provide requested services. You may request deletion of your genetic data at any time.

3.2 Genetic Data Protection

We implement industry-standard security measures including:

AES-256 encryption for data at rest
TLS encryption for data in transit
Access controls and authentication protocols
Regular security audits and vulnerability assessments
Separation of genetic data from personally identifiable information where possible

3.3 Genetic Data Sharing Restrictions

We will NEVER sell your genetic information. We will NOT share your genetic data with third parties except:

With your explicit written consent
With LifeDNA for DNA testing kit analysis (subject to their privacy policy) https://lifedna.com/privacy-policy
When required by law, court order, or governmental request
In de-identified, aggregated form for research purposes

4. INFORMATION SHARING AND DISCLOSURE

We may share your non-genetic personal information with:

Service Providers: Companies that provide services on our behalf (payment processing, shipping, email delivery, customer support, analytics)
Business Partners: Selected partners for co-marketing initiatives (with your consent)
Legal Compliance: When required by law, legal process, or government request
Business Transfers: In connection with mergers, acquisitions, or sale of assets
Protection of Rights: To protect our rights, property, safety, or that of our users
Aggregated Data: De-identified, aggregated information that cannot identify you

5. YOUR PRIVACY RIGHTS

5.1 Access and Portability

You have the right to request access to your personal information and receive a copy in a portable format.

5.2 Correction

You may request correction of inaccurate or incomplete personal information.

5.3 Deletion

You may request deletion of your personal information, subject to legal retention requirements and legitimate business purposes.

5.4 Opt-Out Rights

You may opt out of:

Marketing communications (via unsubscribe link or account settings)
Cookies and tracking technologies (via browser settings)
Sale of personal information (we do not sell personal information)

5.5 Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

6. CALIFORNIA PRIVACY RIGHTS

California residents have additional rights under the California Consumer Privacy Act (CCPA), including:

Right to know categories and specific pieces of personal information collected
Right to know purposes for collection and sharing
Right to deletion (with exceptions)
Right to opt-out of sale (we do not sell personal information)
Right to non-discrimination

To exercise these rights, contact us at privacy@zenithvital.com or 1-800-ZENITH1.

7. INTERNATIONAL DATA TRANSFERS

We operate in the United States. If you are located outside the US, your information will be transferred to and processed in the US, which may have different data protection laws than your jurisdiction. By using our services, you consent to this transfer.

8. DATA RETENTION

We retain personal information for as long as necessary to:

Provide requested services
Comply with legal obligations
Resolve disputes
Enforce our agreements

Genetic data is retained until you request deletion. Account information is retained for 7 years after account closure for legal compliance.

9. CHILDREN’S PRIVACY

Our services are not directed to individuals under 18. We do not knowingly collect personal information from children under 18. If we learn we have collected such information, we will promptly delete it.

10. SECURITY MEASURES

We implement administrative, technical, and physical safeguards including:

Encryption of sensitive data
Secure servers and data centers
Access controls and employee training
Regular security assessments
PCI DSS compliance for payment processing

However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

11. THIRD-PARTY LINKS

Our services may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to review their privacy policies.

12. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically. We will notify you of material changes via email or website notice. Your continued use after changes constitutes acceptance.

13. CONTACT US

For questions about this Privacy Policy or to exercise your privacy rights, contact us at:

Zenith Vital Wellness LLC

Email: privacy@zenithvital.com

Phone: 1.855.305.2430

Mail: Legal Department

Zenith Vital Wellness

1615 Lakes PKWY, Suite C,

Lawrenceville GA 30043